Brand Overview
Costin & Associates stands as one of Atlantic Canada’s premier business law firms, renowned for its discreet, strategic counsel in corporate and commercial matters. Serving a sophisticated clientele that includes high-net-worth individuals, executives, and modern enterprises, the firm is built on trust, clarity, and decades of elite legal expertise. The brand needed to visually express this stature—balancing legacy with modernity, and professionalism with accessibility—while standing out in a competitive, reputation-driven industry.
Task requirement
Our objective was to craft a complete visual identity that would reinforce Costin & Associates’ position as a high-caliber legal authority. This included refining the firm’s logo, establishing a consistent brand language, and creating digital-forward assets that could live across print, signage, web, and social media. The identity had to be recognizable, scalable, and rooted in trust—capable of engaging a diverse business audience while upholding the gravitas expected of a top-tier law firm.
Colors
The color palette centers around deep navy blue, a timeless shade symbolizing trust, integrity, and authority, essential for a business law firm. This is complemented by clean white and soft gray tones for contrast and clarity, ensuring strong readability and a polished digital experience. The disciplined use of color supports a consistent and confident brand presence across both print and screen.
Typefaces
Costin & Associates uses a modern, geometric sans-serif typeface for the primary wordmark, offering strength, precision, and approachability. This is paired with a refined serif accent font for digital content (e.g., “Need Legal Advice?”), adding contrast and an editorial tone to marketing materials. The balance of these typefaces communicates both legal seriousness and modern professionalism.
Logo
The logo combines a bold wordmark with a classic shield crest, split into quadrants that symbolize structure, protection, and clarity. The “C” and “A” initials are embedded into the shield, giving the logo strong ownership and easy recognition. Atop the crest, a modern crown motif subtly reinforces the firm’s elite positioning. The design is optimized for scalability and elegance, maintaining legibility on everything from billboards to social media avatars.
Web Design Desktop and Mobile
We built a sleek, single-page website for Costin & Associates that highlights the firm’s expertise and professional image. The design is clean and modern, ensuring visitors can quickly understand the firm’s services and credibility at a glance. Optimized for speed, mobile responsiveness, and search engines, the site delivers a smooth experience across devices while strengthening the firm’s online presence. This digital foundation positions Costin & Associates as a trusted, forward-thinking legal partner in Atlantic Canada.
Mockups
Mockups demonstrate the logo and brand system in real-world contexts, on a laptop screen, exterior office signage, Instagram posts, and the firm’s profile page. These mockups confirm the design’s strength in digital-first settings and underscore the firm’s professionalism in client-facing materials.
